Q1 2024 Performance of Top Fashion Games on Android in Australia

In the first quarter of 2024, the Australian Android market witnessed varying performances from top fashion gaming apps. Sensor Tower has compiled data that reveals how these games fared in terms of downloads, revenue, and weekly active users.

Makeup ASMR: Makeover Story from Stella Joy Studio started the quarter with a revenue of $42K, peaking at $58K in early February before dipping to $39K by the end of March. Downloads showed a downward trend from 8.7K to 3.3K, while weekly active users increased from 10.7K to 24.7K.

Left or right: Magic Dress up by ABI Games Studio, released mid-quarter, showed no revenue but a spike in downloads from 1.4K to 17.7K in the first two weeks, stabilizing around 5.2K by the end of March. Weekly active users grew impressively from 1.3K to 16.7K within the first two weeks, then leveled to 8.4K.

CrazyLabs LTD's DIY Paper Doll did not generate revenue this quarter. Downloads fluctuated, with a mid-quarter peak at 2.5K before settling at 1.8K. Weekly active users had a high of 9.5K but ended the quarter slightly lower at 9K.

Project Makeover from Magic Tavern, Inc. saw substantial revenue, starting at $22.2K and ending at $18.9K, despite a mid-quarter dip. Downloads began at 2.7K, descending to 1K, while weekly active users hovered around 14.9K to 11.7K throughout the quarter.

Fashion Battle - Dress up game by Apps Mobile Games showed modest revenue, oscillating between $43K and $49K. Downloads peaked at 2.4K in late January and then dropped to 1.8K by March's end. The weekly active users saw a slight upward trend from 5.3K to 4.2K.

For more detailed insights on these and other applications, Sensor Tower's comprehensive data provides an in-depth look at the market trends. The first quarter of 2024 has shown that while some fashion games maintain steady revenue and user engagement, others are still finding their footing in the competitive Australian Android market.